Be My Friend: Utilizing Social Media such as Facebook, Twitter and Pinterest to Engage and Interact with your Audience

About the Webinar

Watch the webinar on YouTube at

Presenters: Debra Heleba, University of Vermont Extension; Debbie Roos, North Carolina State Extension

Social media is a great way to interact with your clientele and also expand the reach of your educational programs. Learn how tools such as Facebook, Twitter, and Pinterest can help both you and the farmer clientele you serve. This webinar took place on October 7, 2013.

Slides from this webinar as a pdf handout

About the Presenters

Debbie Roos has been an Agriculture Agent with North Carolina Cooperative Extension for more than 14 years and works primarily with small-scale organic farmers in Chatham County. Her Growing Small Farms website ( features over 500 pages of photos and information helpful to organic growers around the southern region and beyond. She is an enthusiastic Facebook user and also uses Twitter and Pinterest.

Debra Heleba is the Vermont state SARE coordinator at the University of Vermont Extension where she is currently conducting a training program on social media tools for Extension educators in northern New England ( Deb maintains a Twitter site, is a guest blogger, regularly contributes to program Facebook pages, and has dabbled with several other social media tools.

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Published August 12, 2013

This is an eOrganic article and was reviewed for compliance with National Organic Program regulations by members of the eOrganic community. Always check with your organic certification agency before adopting new practices or using new materials. For more information, refer to eOrganic's articles on organic certification.